Spend Scenario Solver

Backed by the real fitted marketing-mix model for the paid channel (Meta) and same-form substituted curves for two channels with too little spend history to calibrate reliably (Google, TikTok). Baseline spend/revenue figures shown are synthetic — see under the hood for why.

The underlying model persists posterior point estimates only, not full credible intervals — the figures below are the model's best estimate, not a confidence band.